Google celebrates its 14th birthday today with an animated birthday cake Google doodle. I LOVE the Google doodles, they’re fun and creative and add a little interest to what should be a straightforward search function. They also flip the usual logo conventions around – branding is all about creating a distinctly recognisable visual for customers or users to associate with your company or product, so it’s normal that a company’s logo should be consistent and not changing regularly according to local festivals or birthdays or anniversaries! But then, being unconventional seems to be typical of the Google approach to business. They’ve taken a simple idea for an internet search page and become an international recognised brand producing a huge range of software and hardware. I use Google constantly to organise my life, and I love that it’s become not just a dictionary-recognised verb but a naturalised verb to boot – no matter which search engine is used, most people refer to online searching as ‘googling’.
So today’s ‘wise words’ come from the Google co-founders, Larry Page and Sergey Brin, who set out to revolutionise the internet while retaining their ethics and morals. I’ve illustrated these quotations using a variety of free to use fonts that were lots of fun to play with:
“We have a mantra: don’t be evil” – Larry Page, co-founder of Google
“Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” – Sergey Brin, co-founder of Google